If you’re looking for a great do-it-all tablet, and, you use Amazon's services, this is a fantastic media-consumption tablet for you.I see this tablet made for two demographics: a beginner tablet for young kids (if they break it, it won't break the bank), and as an affordable iPad equivalent/backup Kindle.— AMAZON SERVICES —To start, this is an Amazon tablet made to do Amazon things. Since I use Amazon's Audible, listen to Amazon Music, watch Video, read their Kindle books, and shop on Amazon, this device is *perfect* for me. All the digital content that you own or subscribe to can be streamed or stored on this HD 10.— SCREEN —Let’s talk about the biggest feature to arrive: a 1080p HD screen! This used to be on the HDX models, but that came with a hefty price. Now, we have a low-cost 1080p device and can watch movies at full HD resolution.Pixels per inch has increased which means everything looks sharper. PPI helps while reading as you are less likely to zoom in on photos or text in magazines and PDFs.Also, color saturation is bolder. Reds are distinctly redder, along with all the other colors [see photos].1080p resolution was the only thing stopping this tablet from being truly must-have, and now it’s here!— DEVICE SIZE —Not going to lie, the jump from 8” to 10” is pretty huge. 8” was big enough to still be compact; the same can’t be said of the 10".This device is now the same size (but wider) as a regular iPad [see photos]. In fact, if you’re watching movies, it’s slightly larger because of the widescreen shape versus the iPad’s squarish shape.— BACKUP KINDLE —I have a Kindle Paperwhite. With this tablet, I now have a backup Kindle that I can put all my books on and switch between the two. Granted, it's not the same reading experience, but it's more than fine as a backup device, and it helps divide the lifespan of both devices.Reading magazines and comics is much more enjoyable because of the large size and color screen. Plus, this is faster than a Kindle at page turning. Adding books is as easy as on a regular Kindle: connect it to a computer, and transfer your files into the Kindle folder. Done.— APPS —There are very few apps that I was interested in their store. I got the usual: Netflix and Plex to watch my other content (No Vudu, yet). There are lots of free (in-app) games, with the occasional free gem. Don't expect many productivity apps; emphasis is placed on games. However...*** MOVIES ANYWHERE ***As soon as you get your tablet, immediately download the ‘Movies Anywhere’ app on this and your other devices. Launched 10-11-2017, Movies Anywhere connects your Amazon + iTunes + Vudu + Google + Disney accounts together, and you can watch ALL your movies from one app! This is as close to world peace as we’re going to get! Now, it doesn’t really matter what device or service you use, if you buy a movie somewhere you can watch it anywhere! This is the deal sealer!— INTERFACE —It's an Android-based OS. I think that says enough. If you've used an Android, you've used them all. The interface and usability are perfectly serviceable. It's definitely not iOS.— STORAGE —You can download content to the device for offline viewing. If you intend on storing your media, storage is upgradeable up to 256GB with a microSD card. I think having this option is great and lets you decide how much storage you want to spend separately.I have the 32GB version. I've downloaded some audiobooks and apps, and have yet to fill that up since I stream most of my content.*** TIP *** Use the tablet for a while before deciding if you want/need a microSD card.— SOUND —Depending on the content, the Dolby sound coming out of the two speakers is sufficient for anything. Obviously, don't expect a movie experience, but you will be able to listen to your music, your audiobooks, and your Netflix without issue.*** TIP *** Connect Bluetooth headphones/speakers or plug in headphones for louder and fuller sound.— BATTERY —The battery on this is pretty darn good. It has about 3-5 days of standby between charges, depending on how you use it. If you were to use it non-stop, you get about ten hours of use. Charge time is about five hours, so best leave that done overnight.— BUILD —The plastic back shell feels tough and durable enough that I am not protecting it with a case. However, I did buy a plastic screen protector, as one should for any screen.— SUMMARY —This is a decent deal for the Fire HD 10. If you wait for one of their tablet sales, then it’ll definitely be worth it.If you use a lot of Amazon services, this would make a perfect device for consuming all your media. Recommended.